Report Research Paper Example | Topics and Well Written Essays - 1750 words

Report - Research Paper Example The company targets young fun loving men and women. It also focuses towards people who love to travel. Gandys has very young target market. Customers of Grandys are generally very simple and believe in hanging around here and there. The organization has very modern target market. Customers of Grandys want comfortable and stylish products from the company. Young informal people are main targets for the company. People who believe in low cost, stylish products generally associate themselves with the brand. In 2013 Gandys did celebrity endorsement for their Tokyo Red product. Richard Branson founder of Virgin Atlantic and other staffs of the airline celebrated International Flip Flop day. All of them were wearing Tokyo Red. After this endorsement the product name was changed and new name of the product became Necker Red. The targeting strategy was very successful. Richard Branson is a very different business man. He is very much charismatic and informal in nature. Characteristics of the celebrity were very much suitable with the brand images of the company. People around the world have high respect for Richard Branson. Grandys intentionally selected him to influence large number of informal youth. Some customers do not like red colour. But celebrity like Richard Branson can easily break that mental barrier of customers. Over all the strategy was very successful and after that sale of the product increased a lot. The success of the strategy was very vast. Other products of the company a lso took benefit out of this celebrity endorsement strategy. Gandys Peacock Blue product can be repositioned with the help of a strategic collaboration with Serge Denimes. It is a London based fashion brand. It has very urban image in the market. Designs of the company are very creative and stylish. It will be a good combination of both creative rope style and urban design. It will create a refined image in the mind of urban customers.

Bullying Behavior in Middle School Review Essay Example | Topics and Well Written Essays - 750 words

Bullying Behavior in Middle School Review - Essay Example The theory is used to demonstrate that individuals have a huge impact of their surroundings and activities done by or with their associates. They perceive things (e.g. victimization or bullying) from the interacted people and their experiences. The third premise reveals that even if individuals do not go through bullying or victimization, they presume and get an adverse effect on their acts and thoughts. These negative activities harm them as much as the victims. The theory is successfully implemented and employed throughout the paper and has helped in drawing the conclusions. This research is very helpful in understanding the behavioral factors of bullying and victimization among younger generation. This research adds a new and incredible piece in this subject. However, there are some limitations related to this research paper. The research conducted by Mongold cannot be taken as a research producing conclusions that fit-to-all. In simple words, the research paper is conducted on the basis of a single middle school’s setting which cannot be estimated as true for the whole city, state or world. The conclusions drawn have effect of a number of factors including the thoughts, views, values, behaviors, cultures and backgrounds of individuals. Individuals that are a part of a single organization may be influenced by the aims, rules and objectives of it. In addition, the views about bullying and victimization can also be affected by continuous imposition of these matters on children by lectures, conduct or education. Since the guidance counselors conduc t ‘bully-proof’ lessons annually, it is more probable that the views and conduct of individuals are affected by it. Another question that can be raised on the credibility of the conclusions drawn can be the accuracy of data collected through questionnaires. The questionnaires consisted of a number of questions and it is probable that the participants may